#AI

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from Genius Monkey, we’re taking a look at another way some advertisers cut out too many steps with the issue of programmatic “black boxes.” Let’s dive in! What is a Programmatic Black Box? A black box is a system where advertisers spend ad money with little control as to how, when, and where ads are placed.

The first of two lawsuits against Google has finally reached its conclusion; found guilty of antitrust behaviors, it’s now time for the tech giant to face the music with a ruling on the Search case. Did the DOJ get its wish to have Chrome sold? How will this actually help Genius Monkey’s programmatic targeting, and what can users expect to come from the government’s required remedies? Let’s dig in and find out what advertisers need to know about this landmark ruling:

AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on Adweek suggests that Google’s Search Ad business has slipped slightly in the wake of AI barrelling its way into the search business and – incredibly – Google might be okay with it. Why? Because AI-powered ads have been proven to yield a 25% higher relevance compared to traditional search!

We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions of streaming services that include advertisements, propelling OTT/CTV to the fastest-growing programmatic medium. The best time to get a CTV strategy was 5 years ago, but the second-best time is right now. Join Genius Monkey as we dive into how to build a killer CTV campaign and jump on the wave of ad-supported streaming.

The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new technologies correctly and avoiding the pitfalls that can come with rapid adoption. Artificial intelligence has a lot of potential for good and ill, and Genius Monkey is here to explore a few of the possibilities the future is now offering.

The Google Antitrust Case Probably Shut Down AppNexus They say time ravages all; well, time and AI have now caught up with one of the first big programmatic institutions. AppNexus wasn’t the first to engage in real-time bidding, but it was perhaps the first major platform that basically created and popularized the concept of a DSP. In 2018, AT&T bought AppNexus and renamed it to Xandr, before selling it once again to Microsoft in 2021.

Like any career, digital marketing has its highs and lows with meaningful payoffs and its fair share of annoyances. This week, Genius Monkey is taking a look at some of the most common complaints that marketers have shared about the process of creating and running digital marketing campaigns. We’re not just looking to commiserate; there are steps you can take alleviate or outright solve some of these issues, so let’s jump in:

This week, Genius Monkey is taking a look at the trends that we expect to continue into this year so you can be prepared for what the industry is likely to become. From an emphasis on first-party data to a TikTok-shaped void in social media advertising, there’s a lot to dive into: The Increasing Importance of First-Party Data In 2024, Google announced that it would, in fact, NOT depreciate third-party cookies in Chrome.

Artificial intelligence occupies a weird place in modern culture. Simultaneously the harbinger of doom and a technological savior, some are worried it will kill every creative industry while others are happy at how easily it accomplishes menial tasks. AI is unlikely to go away anytime soon, so the best thing for advertisers to do is understand its potential for both good and bad, while looking at industry trends to see where this is all going.

GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its place. Genius Monkey covered the major difference between UA and GA4 in in a July 2023 article. Now – after one whole year of nothing but GA4 – how does the new system hold up compared to Universal Analytics? Short answer: not great.